In 1952, he graduated from Harvard Medical School and went on to become a psychiatrist. He is the founding president of the Black Psychiatrists of America and In 1969, Pierce signed up to be a senior adviser to Sesame Street creators Joan Ganz Cooney and Lloyd Morrisett. Pierce blamed television for furthering racist tropes, but also saw the medium as an opportunity to break those stereotypes.
Small children of all ethnicities were growing up glued to TV screens. This worried Pierce, because he was not just a psychiatrist but also a professor of early childhood education. And from a public health standpoint, he believed, television was a prime “carrier” of demeaning messages that undermined the mental health of vulnerable young Black children in particular.